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Portfolio Lighting: identify the product before making changes

This Portfolio Lighting for Stadium Grounds: Design, Energy Costs & 12-Week Classroom Simulator resource is part of the Portfolio Lighting repair and maintenance library. For an existing system, identify the exact fixture or transformer model and check its label and original instructions before using broader lighting advice.

Portfolio owner’s first step: Use the Portfolio model lookup and product guides to connect this topic to your own installation.

Identify your Portfolio modelPortfolio replacement partsPortfolio troubleshootingPortfolio installation instructions

Portfolio Lighting Stadium Grounds Project: Research First, Market Second

The fictional Cedar Valley High Hawks have a 2,800-seat stadium, declining attendance and a proposed $250,000 facility-improvement cap. The school board wants a measurable business plan—not a shopping list. You have been hired to design the stadium experience, improve attendance, develop sponsorship inventory, select appropriate decorative lighting applications and show whether the campaign can pay for itself.

Before students sell a sponsorship or create a stadium brand, they must understand what outdoor lighting can safely and realistically accomplish. This project uses Portfolio Lighting as a documented product-research case study for pedestrian routes, entry areas, concession exteriors and landscape accents. It does not suggest that consumer landscape fixtures are suitable substitutes for engineered football-field floodlighting.

Your Role

Sports Marketing AgencyBuild a brand, research fans, sell sponsors and run the campaign.

Your Budget

$250,000Fictional facility cap; keep at least 10% in contingency.

Your Timeline

12 WeeksOne mission and one graded report every week.

Your Deliverable

Board PresentationDefend your choices using research and business calculations.

Real-world lighting boundary: Portfolio landscape and decorative lighting may be studied for entrances, pedestrian routes, concessions and landscaped areas. It is not a substitute for engineered sports-field floodlighting. All installations, electrical work, glare control, accessibility and code compliance require qualified professional review. This is a classroom simulation; all school, fan, pricing and outcome data below are fictional.

Where Portfolio Lighting Belongs in a Stadium Project—and Where It Does Not

Portfolio-branded landscape and architectural lighting can provide a useful research case for the grounds surrounding a school stadium. Students should begin by dividing the site into distinct lighting zones. Each zone has a different purpose, exposure, maintenance demand and installation risk. Never choose a fixture from appearance alone.

Stadium zoneLighting objectivePortfolio product category to investigateWhat students must verify Pedestrian approachGuide movement and make route changes visibleOutdoor path and low-voltage landscape fixturesListing, wet-location suitability, mounting stability, glare, pathway coverage and local accessibility requirements Landscape at the entranceHighlight planting and reinforce stadium identityShielded spotlights and accent lightingBeam angle, aiming, spill light, weather exposure and service access Concession exteriorSupport safe movement and visibility around the buildingAppropriately rated architectural fixturesIlluminance design, electrical supply, mounting height, durability and approved installation Ticketing / gate areaHelp visitors read signs and navigate queuesSuitable entrance and architectural lighting, where product ratings permitGlare, shadows, egress and applicable local building requirements Playing fieldProvide uniform illumination for athletes, officials and spectatorsSpecialist sports-field luminaires—not ordinary Portfolio landscape fixturesProfessional sports-lighting design, mounting structures, controls, glare and relevant competition requirements Emergency / egress lightingMeet life-safety obligationsCode-compliant dedicated systems—not a decorative landscape-lighting substituteLocal authority requirements, emergency power and professional design

Swipe to compare every stadium lighting zone.

Classroom safety boundary: All designs in this simulator are conceptual. Students should never open energized equipment, connect mains wiring, or install lights as part of this activity. Actual stadium lighting, public walkways, egress and electrical work require appropriate professional review and local approval.

For real-world product categories and installation context, consult the Portfolio landscape lighting guide, low-voltage lighting guide and landscape lighting electrical code and safety guide.

Start with the Portfolio fixtures already installed

Apply Portfolio Lighting for Stadium Grounds: Design, Energy Costs & 12-Week Classroom Simulator to the actual installation conditions rather than treating a general lighting rule as a product specification. Document whether the equipment is indoors or outdoors, wet/damp exposure, supply voltage, wiring method, mounting location, and the listing/markings on the installed equipment. Those facts determine which requirements are relevant and also help separate code compliance from manufacturer instructions and replacement-part compatibility. Use Portfolio Parts for the next installation-specific check.

Portfolio model lookup Portfolio replacement parts Portfolio landscape lighting

The Portfolio Product Research Lab: A Reproducible Comparison, Not a Shopping Guess

Students must select three identifiable Portfolio products or documented product categories for different stadium-ground applications. The assignment is to support each selection with source evidence, not to invent model specifications or assume that a product remains available.

  1. Find the product. Record the exact model number and Lowe's item number where available. Capture a manual or manufacturer label.
  2. Identify the intended application. Verify whether the product is an outdoor path light, accent light, wall fixture or transformer; note any wet/damp-location restrictions.
  3. Record the electrical data. Use the actual label/manual for input voltage, output voltage (if a transformer), rated wattage, lamp type and driver information.
  4. Investigate maintenance. Is the lamp replaceable? Are stakes, lenses, seals, sockets or drivers serviceable? What happens if the product is discontinued?
  5. Assess the stadium fit. Consider impact exposure, foot traffic, vandalism, light spill, glare, cable routes and routine maintenance access.
  6. Document uncertainty. Write “not verified” when a specification or manufacturer cannot be established from reliable product evidence.

Evidence fieldFixture A: pathFixture B: accentFixture C: architectural Exact model and item numberResearch requiredResearch requiredResearch required Manual / label sourceLink or photoLink or photoLink or photo Voltage and rated wattageFrom documentationFrom documentationFrom documentation Outdoor suitabilityVerify listingVerify listingVerify listing Repair / replacement strategyDocumentedDocumentedDocumented Stadium application and limitsStudent justificationStudent justificationStudent justification

Swipe to compare the three product research columns.

Use the Portfolio model number lookup, model specifications, manuals, and manufacturer and brand history guide. A Portfolio brand name alone does not establish the supplier or make two products interchangeable.

Calculate Lighting Energy Use and Long-Term Ownership Costs

A stadium improvement plan should compare installed cost, electricity and maintenance, not just the purchase price of a fixture. This classroom model deliberately uses illustrative figures; students replace them with documented ratings, local utility rates and contractor quotes when available.

Core equations: Annual kWh = fixture count × watts per fixture ÷ 1,000 × operating hours per year. Annual electricity cost = annual kWh × local electricity price per kWh. Simple five-year ownership cost = initial installed cost + five years of electricity + expected maintenance and replacements. This simplified model excludes inflation, discounting and changing electricity rates.

Illustrative scenarioCalculationResult 24 path lights, 5 W each24 × 5 W120 W connected load Four hours per night, 250 nights4 × 2501,000 operating hours/year Annual energy use120 ÷ 1,000 × 1,000120 kWh/year Illustrative $0.16/kWh electricity price120 × $0.16$19.20/year Five-year electricity expense$19.20 × 5$96, excluding rate changes

Swipe to see the complete worked example.

Important: These are hypothetical 5 W fixtures, not verified specifications for a particular Portfolio model. Transformer losses, controls, weather, replacement lamps and maintenance can change real-world results. Students must show assumptions and avoid claiming that low electricity expense means a system is inexpensive to install or maintain.

Investigate Portfolio LED conversions, landscape lighting maintenance and replacement compatibility before proposing upgrades to discontinued products.

The Hidden Cost of a Discontinued Fixture: Repairability, Parts and Failure Risk

A low initial price is not the same as a low total cost. Portfolio products are useful for teaching this distinction because a student may find an older fixture with a serviceable lamp or stake, a sealed integrated LED design, or a transformer whose replacement requirements depend on its actual ratings. The model-specific documentation—not the Portfolio name—determines what can safely be replaced.

Failure or constraintEvidence to collectBudget implicationMarketing implication Broken landscape stakeMount dimensions, threads and replacement availabilityLabor and compatible hardware versus full fixtureEntrance appearance and downtime Failed replaceable lampSocket, voltage, maximum lamp rating and environmentConsumables and maintenance visitsConsistency of visual presentation Failed integrated LED driverActual driver specification, listing and serviceabilitySpecialist repair or fixture replacementUnplanned outage during sponsored events Water intrusionGaskets, mounting orientation, drainage and listed locationRepeat failures and replacement laborGuest experience and reputational risk Unverified replacement compatibilityManufacturer documentation and electrical specificationsHigher procurement and testing riskPotential delay to campaign launch

Swipe to view the complete lifecycle risk matrix.

See the Portfolio stake replacement guide, landscape lighting failure-mode database and replacement parts hub for research pathways. Students should use the lifecycle matrix to justify a contingency reserve in their Week 6 budget.

Stadium Grounds Lighting Audit: The Assignment Before the Marketing Campaign

Before launching the simulator, students conduct a desk-based stadium grounds audit using a fictional stadium plan or publicly available facility photographs. They should not inspect electrical equipment or enter restricted areas. Their audit should identify who uses each space, when it is used, and which lighting issues affect safety, accessibility, operations or sponsorship presentation.

Audit questionStudent evidenceDecision it informs Where do fans arrive and queue?Marked entrance map and user groupsLighting priorities and sponsor placements Which pedestrian routes remain busy after games?Route diagram and departure scheduleHours of operation and professional lighting review Where would accent lighting improve the setting?Annotated landscaping and facade photographsAppropriate Portfolio research categories What is the maintenance access plan?Service locations and replacement strategyLifecycle costs and contingency reserve What must be handled by specialists?Field, egress, emergency and public-safety lighting listItems excluded from decorative-lighting budget What claims could sponsors responsibly make?Proposed activation tied to verified improvementsCredible lighting sponsorship package

Swipe to view all six audit questions.

Teacher checkpoint: Require students to submit their audit, three-product evidence table and worked energy calculation before they begin the stadium marketing portion. These become the technical foundation of the 12-week business plan.

Portfolio Lighting Research Library: What Students Must Verify

Portfolio Lighting is the technical case study—not an actual sponsor of this fictional school. Before recommending products, students must cite exact manufacturer/retailer documentation where available, identify model-specific specifications and clearly label missing information. Decorative fixtures and low-voltage landscape lighting should never be specified for athletic field illumination.

Find the Product

Landscape Lighting Guide · Model Lookup · Model Specifications · Manuals

Evaluate the System

Low Voltage Lighting · LED Conversion · Compatibility Guide · Parts & Accessories

Research Provenance

Who Made Portfolio Lighting? · Label Decoder · Discontinued Products

Review Safety & Installation

Electrical Code & Safety · Transformer Mounting · GFCI Requirements

Original research requirement: For each product you propose, record the source URL, exact model if verified, intended location, voltage, listing/wet-location suitability, serviceability, installation questions and whether a current replacement is actually available. “Portfolio” alone is not a specification.

Friday Night Lights Research Missions: Use the Guides to Solve the Case

Each of the 12 simulator weeks includes a targeted Portfolio Lighting research mission. Open the two recommended guides, investigate the specific question, then return to your weekly simulator answers. The links are not extra reading for its own sake: they help you check product claims, plan appropriate grounds lighting, calculate costs and defend your marketing decisions.

Three-day student workflow

Day 1 — Investigate: Open the weekly simulator mission and the two linked research guides. Take notes and copy the URLs that support your findings.

Day 2 — Decide: Return to the simulator, compare alternatives and use the research to justify your calculations, brand choices or operational decisions.

Day 3 — Defend and submit: Recheck any uncertain specifications, finish the weekly answers, download the report and upload it to your teacher's Canvas assignment.

Evidence standard: Include at least two useful findings and their source URLs in the relevant weekly response. If a model-specific specification is unavailable, say “not verified” rather than guessing. Use the research links as needed; no unnecessary refreshes or ad interactions are part of the assignment.

The fictional stadium is a classroom case study. Portfolio Lighting is not represented as its actual sponsor. Decorative landscape fixtures do not replace sports-field or emergency lighting.

Go to the interactive simulator and select your week or open the teacher edition and pacing guide.

Now Apply Your Portfolio Lighting Research: The 12-Week Sports Marketing Simulator

The technical research above becomes the evidence for your fictional sports marketing agency. Your job is to turn a defensible lighting and stadium-grounds plan into a complete business proposal: fan research, a stadium identity, sponsorship inventory, a realistic budget, advertising, event promotion, crisis response, performance analysis and a final school-board presentation.

Start here only after completing the lighting audit. The stadium figures and marketing outcomes below are classroom scenarios, not real Portfolio product prices or real market performance. Each week produces a downloadable assignment for submission through your teacher's Canvas course.

Jump to the interactive 12-week workspace or review the fictional stadium case file first.

The Fictional Stadium Case File

Use the same baseline throughout the course. Do not treat these values as actual prices, Portfolio product specifications or verified fan research.

MetricStarting ValueHow to Use ItStadium capacity2,800 seatsFictional classroom baselineAverage last-season attendance1,420 per gameFictional classroom baselineHome games6Fictional classroom baselineAverage paid ticket**$6Fictional classroom baselineAverage game-night concessions per attendee$4.50Fictional classroom baselineEstimated concession contribution margin35%Fictional classroom baselineExisting annual local sponsorships$18,000Fictional classroom baselineProposed renovation cap$250,000Fictional classroom baselineLaunch campaign planning cap$12,000**Fictional classroom baseline

Fan Research: Fictional Survey of 480 Respondents

Responses are not a representative poll. Barriers may overlap, so percentages in a row do not need to sum to 100%.

SegmentRespondentsInterested in rivalry gameSchedule barrierParking barrierStudents18072%38%22%Parents/guardians12081%54%35%Alumni8557%63%41%Community neighbors9546%49%28%

Swipe horizontally to inspect all survey columns.

Decision Rules

For comparisons, use 6 home games, $6 baseline ticket price, $4.50 average concession spending per attendee and 35% concession contribution margin. Treat sponsor revenue as gross revenue until you subtract delivery costs. Never equate marketing reach with unique people or assume a click equals a paid ticket.

Teacher Implementation: 12 Weeks of Real Business Decisions

Each weekly mission supports two to three 50-minute class periods: a source-investigation day, a simulator workshop and a Canvas submission day. Allow additional time for Week 3 product documentation and Weeks 11–12 presentations. See the expanded teacher edition below for a reusable research worksheet, weekly checkpoints and Canvas module structure.

WeeksMarketing SkillsTechnical / Quantitative SkillsEvidence to Grade1–3Agency brief, segmentation, product researchData interpretation, source evaluation, technical specificationAudit, fan personas, cited lighting comparison4–6Brand identity, sponsorship sales, pricingBudget allocation, lifecycle costs, contingency planningBrand kit, sponsorship packages, balanced budget7–9Media planning, event promotion, crisis communicationConversion assumptions, event forecasting, risk responseMedia plan, event operations, crisis memo10–12Analytics, executive communication, final presentationRevenue, contribution, ROI, break-even, reflectionDashboard, board pitch, final portfolio

Assessment Rules That Make the Work Meaningful

Suggested Canvas setup: Create 12 separate assignments with the point totals shown above. Allow HTML, PDF and TXT uploads (or PDF only if your district requires it). Use the matching weekly rubric and have students upload the report generated on this page. Student names and work stay on the device until the student downloads and submits them; this site does not send work to Canvas.

Portfolio Lighting Friday Night Lights sports marketing simulator featuring a high school football stadium, illuminated entrances, landscape lighting and pedestrian walkways at dusk

Friday Night Lights: Apply Portfolio Lighting research to a 12-week stadium grounds design and sports marketing challenge. Explore lighting applications, energy costs, sponsorships and the business of creating a memorable game-night experience.

Your 12-Week Interactive Agency Workspace

Enter your agency details, select a week and complete each step. The page saves your work locally in this browser when available. Download a backup before switching devices, clearing browser data or using a shared computer.

Student name or classroom identifier

Agency name

Class / period

Teacher name (optional)

Download Full Project Backup (.json)Restore Saved ProjectClear This Device's Project

Local saving status will appear here.

Completed missions0 / 12

Points available475

WEEK 1 · 25 POINTS

The $250,000 Stadium Challenge

Your mission: Your fictional school board wants a better Friday-night experience. Build your agency and diagnose the venue before proposing expensive improvements.

WEEK 1 RESEARCH LAB

Stadium grounds detective

These two Portfolio Lighting guides will help you complete this week's simulator mission. Open them to gather evidence, then return here to apply what you learned.

**Research guide 1: Landscape lighting applications ↗**Open this guide in a new tab so your simulator answers remain available.**Research guide 2: Outdoor fixture categories ↗**Compare this guide with the first before making your recommendation.

Your research task: Identify three entrance or pedestrian-zone improvements. For each, explain which guide supports your idea and which details still need professional verification.

Optional agency challenge: Mark a fictional stadium map with three zones and rank them by guest impact.

What to include in your weekly report: At least two relevant findings, the URLs of the pages you used and a brief explanation of how your findings changed or supported your decision. Add this evidence to the most relevant weekly answer box.

Research can be completed in pairs if your teacher permits it. Reopen a guide only when you need to verify a fact or refine your proposal.

Complete These Steps in Order

Step 1. Create your agency name, role and stadium campaign name.

Step 2. Review the baseline stadium data and identify three business problems.

Step 3. Choose two measurable season goals and name the audience each goal serves.

Step 4. Write a 90-second pitch explaining why the district should hire your agency.

Write Your Assignment

Your answers become the downloadable report for this week. Be specific: cite data, show formulas and distinguish researched facts from fictional assumptions.

1. Agency name and campaign slogan2. Three stadium problems with evidence from the case data3. Two SMART goals with numerical targets4. Your agency pitch (120–180 words)

Completion Checklist

Create your agency name, role and stadium campaign name.Review the baseline stadium data and identify three business problems.Choose two measurable season goals and name the audience each goal serves.Write a 90-second pitch explaining why the district should hire your agency.

Teacher Grading Rubric · 25 Points

Turn in: Agency brief, stadium audit and measurable goals

Download Week 1 Report (.html)Download Text CopyPrint / Save as PDFMark Week Complete

The HTML report opens in any browser and prints cleanly to PDF. Upload the HTML, TXT or PDF file to your teacher's Canvas assignment according to the allowed file types.

WEEK 2 · 30 POINTS

Know Your Fans

Your mission: Different fans buy different experiences. Segment the market before deciding what to promote.

WEEK 2 RESEARCH LAB

Fan journey investigation

These two Portfolio Lighting guides will help you complete this week's simulator mission. Open them to gather evidence, then return here to apply what you learned.

**Research guide 1: Low-voltage system fundamentals ↗**Open this guide in a new tab so your simulator answers remain available.**Research guide 2: Outdoor lighting safety boundaries ↗**Compare this guide with the first before making your recommendation.

Your research task: Compare two arrival routes for a parent, student or community visitor. Distinguish decorative lighting from professionally designed public-safety lighting.

Optional agency challenge: Write a 100-word fan-experience recommendation tied to a survey segment.

What to include in your weekly report: At least two relevant findings, the URLs of the pages you used and a brief explanation of how your findings changed or supported your decision. Add this evidence to the most relevant weekly answer box.

Research can be completed in pairs if your teacher permits it. Reopen a guide only when you need to verify a fact or refine your proposal.

Complete These Steps in Order

Step 1. Analyze the provided attendance and survey dataset.

Step 2. Build three audience personas using data rather than stereotypes.

Step 3. Choose a primary target audience and defend it.

Step 4. Design five unbiased survey questions to validate your assumptions.

Write Your Assignment

Your answers become the downloadable report for this week. Be specific: cite data, show formulas and distinguish researched facts from fictional assumptions.

1. Three fan personas: motivations, barriers, price sensitivity and channels2. What do the attendance and survey numbers suggest? Cite at least three figures.3. Which segment is your priority and why?4. Five unbiased survey questions and how you would distribute them

Completion Checklist

Analyze the provided attendance and survey dataset.Build three audience personas using data rather than stereotypes.Choose a primary target audience and defend it.Design five unbiased survey questions to validate your assumptions.

Teacher Grading Rubric · 30 Points

Turn in: Fan research and segmentation report

Download Week 2 Report (.html)Download Text CopyPrint / Save as PDFMark Week Complete

The HTML report opens in any browser and prints cleanly to PDF. Upload the HTML, TXT or PDF file to your teacher's Canvas assignment according to the allowed file types.

WEEK 3 · 35 POINTS

Verify Portfolio LED and transformer compatibility

Apply Portfolio Lighting for Stadium Grounds: Design, Energy Costs & 12-Week Classroom Simulator to the actual installation conditions rather than treating a general lighting rule as a product specification. Document whether the equipment is indoors or outdoors, wet/damp exposure, supply voltage, wiring method, mounting location, and the listing/markings on the installed equipment. Those facts determine which requirements are relevant and also help separate code compliance from manufacturer instructions and replacement-part compatibility. Use Portfolio Parts for the next installation-specific check.

Portfolio LED conversion Portfolio transformer troubleshooting Portfolio installation instructions

Portfolio Lighting Research Lab

Your mission: Research lighting for entrances, pathways, landscaping and concessions. Sports-field floodlights are a separate specialized system—not Portfolio landscape fixtures.

WEEK 3 RESEARCH LAB

Portfolio product detective

These two Portfolio Lighting guides will help you complete this week's simulator mission. Open them to gather evidence, then return here to apply what you learned.

**Research guide 1: Find a Portfolio model ↗**Open this guide in a new tab so your simulator answers remain available.**Research guide 2: Compare documented model specifications ↗**Compare this guide with the first before making your recommendation.

Your research task: Find three identifiable product candidates and record exact model identifiers, source URLs, voltage, wattage and any missing evidence. Use the manuals hub to verify specifications.

Optional agency challenge: Build a three-product evidence matrix and mark every unverified claim.

What to include in your weekly report: At least two relevant findings, the URLs of the pages you used and a brief explanation of how your findings changed or supported your decision. Add this evidence to the most relevant weekly answer box.

Research can be completed in pairs if your teacher permits it. Reopen a guide only when you need to verify a fact or refine your proposal.

Complete These Steps in Order

Step 1. Use the linked Portfolio guides to research two actual product categories.

Step 2. Record exact model/item numbers only when you can verify them; otherwise compare categories and mark model TBD.

Step 3. Match electrical ratings, environment and installation purpose.

Step 4. Create a sourcing and maintenance checklist, including uncertainty and professional-review items.

Safety check: Explain the distinction between landscape/decorative fixtures and specialized sports-field floodlighting. Do not propose field-light installations using Portfolio landscape fixtures.

Write Your Assignment

Your answers become the downloadable report for this week. Be specific: cite data, show formulas and distinguish researched facts from fictional assumptions.

1. Two Portfolio lighting categories or verified models and source URLs2. Application map: where each could and could not be used3. Compare voltage, lamp/LED design, outdoor rating, serviceability and replacement risk4. Explain why landscape lighting must not be used as sports-field floodlighting5. Three installation or electrical questions for a qualified professional

Completion Checklist

Use the linked Portfolio guides to research two actual product categories.Record exact model/item numbers only when you can verify them; otherwise compare categories and mark model TBD.Match electrical ratings, environment and installation purpose.Create a sourcing and maintenance checklist, including uncertainty and professional-review items.

Teacher Grading Rubric · 35 Points

Turn in: Cited lighting comparison and stadium application map

Download Week 3 Report (.html)Download Text CopyPrint / Save as PDFMark Week Complete

The HTML report opens in any browser and prints cleanly to PDF. Upload the HTML, TXT or PDF file to your teacher's Canvas assignment according to the allowed file types.

WEEK 4 · 35 POINTS

Build the Friday-Night Brand

Your mission: Give the venue a recognizable identity and a memorable fan experience without sacrificing accessibility or useful wayfinding.

WEEK 4 RESEARCH LAB

Design the arrival experience

These two Portfolio Lighting guides will help you complete this week's simulator mission. Open them to gather evidence, then return here to apply what you learned.

**Research guide 1: Entrance landscape lighting ↗**Open this guide in a new tab so your simulator answers remain available.**Research guide 2: Outdoor fixture placement concepts ↗**Compare this guide with the first before making your recommendation.

Your research task: Choose a visual theme for the entrance and identify two lighting ideas that support the brand without creating unsupported safety claims.

Optional agency challenge: Sketch an entrance concept and explain how lighting reinforces your campaign identity.

What to include in your weekly report: At least two relevant findings, the URLs of the pages you used and a brief explanation of how your findings changed or supported your decision. Add this evidence to the most relevant weekly answer box.

Research can be completed in pairs if your teacher permits it. Reopen a guide only when you need to verify a fact or refine your proposal.

Complete These Steps in Order

Step 1. Choose brand values, a visual identity and a slogan.

Step 2. Design an entrance journey from parking to seats.

Step 3. Specify where decorative lighting improves wayfinding, atmosphere or sponsor visibility.

Step 4. Test the brand with two personas from Week 2.

Write Your Assignment

Your answers become the downloadable report for this week. Be specific: cite data, show formulas and distinguish researched facts from fictional assumptions.

1. Brand positioning statement and three brand values2. Color palette, logo concept and campaign slogan3. Five-stage fan journey with at least two lighting touchpoints4. Accessibility and glare considerations5. Two persona reactions and one design revision

Completion Checklist

Choose brand values, a visual identity and a slogan.Design an entrance journey from parking to seats.Specify where decorative lighting improves wayfinding, atmosphere or sponsor visibility.Test the brand with two personas from Week 2.

Teacher Grading Rubric · 35 Points

Turn in: Brand kit and annotated fan journey

Download Week 4 Report (.html)Download Text CopyPrint / Save as PDFMark Week Complete

The HTML report opens in any browser and prints cleanly to PDF. Upload the HTML, TXT or PDF file to your teacher's Canvas assignment according to the allowed file types.

WEEK 5 · 40 POINTS

The Sponsorship Sales Room

Your mission: Package real advertising inventory without promising rights or impressions you cannot deliver.

WEEK 5 RESEARCH LAB

Sell a defensible sponsorship

These two Portfolio Lighting guides will help you complete this week's simulator mission. Open them to gather evidence, then return here to apply what you learned.

**Research guide 1: Verify product claims ↗**Open this guide in a new tab so your simulator answers remain available.**Research guide 2: Understand the Portfolio brand and suppliers ↗**Compare this guide with the first before making your recommendation.

Your research task: Write a sponsorship proposal that distinguishes a fictional sponsorship opportunity from a real Portfolio endorsement; check every technical statement against sources.

Optional agency challenge: Draft a 60-second sponsor pitch with two evidence-backed benefits and one limitation.

What to include in your weekly report: At least two relevant findings, the URLs of the pages you used and a brief explanation of how your findings changed or supported your decision. Add this evidence to the most relevant weekly answer box.

Research can be completed in pairs if your teacher permits it. Reopen a guide only when you need to verify a fact or refine your proposal.

Complete These Steps in Order

Step 1. Use the sponsorship builder to create three package tiers.

Step 2. Inventory actual proposed benefits: signs, programs, digital posts, events and hospitality.

Step 3. Estimate deliverable quantities and fulfillment costs.

Step 4. Write a sponsor pitch and include a measurement and cancellation plan.

Use the Sponsorship Builder below. Values are fictional planning inputs, not market rates.

Write Your Assignment

Your answers become the downloadable report for this week. Be specific: cite data, show formulas and distinguish researched facts from fictional assumptions.

1. Three sponsorship tiers, prices and distinct deliverables2. Projected sales and fulfillment costs from your calculator3. Explain how you valued naming rights and avoided double-selling inventory4. Sponsor outreach email (120–180 words)5. What proof of delivery would you provide?

Completion Checklist

Use the sponsorship builder to create three package tiers.Inventory actual proposed benefits: signs, programs, digital posts, events and hospitality.Estimate deliverable quantities and fulfillment costs.Write a sponsor pitch and include a measurement and cancellation plan.

Teacher Grading Rubric · 40 Points

Turn in: Three-tier rate card and sponsor pitch

Download Week 5 Report (.html)Download Text CopyPrint / Save as PDFMark Week Complete

The HTML report opens in any browser and prints cleanly to PDF. Upload the HTML, TXT or PDF file to your teacher's Canvas assignment according to the allowed file types.

WEEK 6 · 40 POINTS

The Lighting & Stadium Budget

Your mission: Your board has $250,000. Allocate every dollar while protecting a contingency and acknowledging that equipment pricing is a planning assumption.

WEEK 6 RESEARCH LAB

Budget the entire system

These two Portfolio Lighting guides will help you complete this week's simulator mission. Open them to gather evidence, then return here to apply what you learned.

**Research guide 1: Investigate LED conversion costs ↗**Open this guide in a new tab so your simulator answers remain available.**Research guide 2: Plan maintenance and replacement ↗**Compare this guide with the first before making your recommendation.

Your research task: Use documented fixture wattage where available; calculate annual kWh, compare a five-year cost scenario and preserve the required contingency.

Optional agency challenge: Create a cost table separating capital, electricity, maintenance and uncertain assumptions.

What to include in your weekly report: At least two relevant findings, the URLs of the pages you used and a brief explanation of how your findings changed or supported your decision. Add this evidence to the most relevant weekly answer box.

Research can be completed in pairs if your teacher permits it. Reopen a guide only when you need to verify a fact or refine your proposal.

Complete These Steps in Order

Step 1. Use the live budget builder; allocate funding across six categories.

Step 2. Keep a contingency reserve of at least 10% of the total.

Step 3. Compare a high-visibility option with a maintenance-first option.

Step 4. Identify which estimates require contractor quotes and code review.

Use the Facility Budget Builder below. Reserve at least $25,000 for contingency.

Write Your Assignment

Your answers become the downloadable report for this week. Be specific: cite data, show formulas and distinguish researched facts from fictional assumptions.

1. Your final budget allocation and reserve2. Why you funded the top three categories3. Compare two alternate budgets and explain the trade-offs4. Identify three unknown costs and how you would verify them5. Your recommendation to the school board

Completion Checklist

Use the live budget builder; allocate funding across six categories.Keep a contingency reserve of at least 10% of the total.Compare a high-visibility option with a maintenance-first option.Identify which estimates require contractor quotes and code review.

Teacher Grading Rubric · 40 Points

Turn in: Budget worksheet and two-scenario justification

Download Week 6 Report (.html)Download Text CopyPrint / Save as PDFMark Week Complete

The HTML report opens in any browser and prints cleanly to PDF. Upload the HTML, TXT or PDF file to your teacher's Canvas assignment according to the allowed file types.

WEEK 7 · 40 POINTS

Launch the Marketing Campaign

Your mission: Spend a limited campaign budget on channels that actually reach your chosen fan segments.

WEEK 7 RESEARCH LAB

Truthful advertising challenge

These two Portfolio Lighting guides will help you complete this week's simulator mission. Open them to gather evidence, then return here to apply what you learned.

**Research guide 1: Check specification claims ↗**Open this guide in a new tab so your simulator answers remain available.**Research guide 2: Check replacement compatibility ↗**Compare this guide with the first before making your recommendation.

Your research task: Audit three campaign claims for accuracy. Replace unsupported claims with wording you can substantiate and cite the supporting page.

Optional agency challenge: Produce one corrected ad concept with a claim-verification log.

What to include in your weekly report: At least two relevant findings, the URLs of the pages you used and a brief explanation of how your findings changed or supported your decision. Add this evidence to the most relevant weekly answer box.

Research can be completed in pairs if your teacher permits it. Reopen a guide only when you need to verify a fact or refine your proposal.

Complete These Steps in Order

Step 1. Use the media calculator to allocate a $12,000 launch campaign.

Step 2. Calculate estimated reach, responses and ticket conversions from the fictional case assumptions.

Step 3. Create one social post, one poster headline and one email subject line.

Step 4. Set three KPIs and explain how you would track them.

Use the Media Mix Lab below. Response and conversion rates are fictional classroom assumptions.

Write Your Assignment

Your answers become the downloadable report for this week. Be specific: cite data, show formulas and distinguish researched facts from fictional assumptions.

1. Your media budget by channel and estimated conversions2. Explain your channel mix using the Week 2 personas3. Social post, poster headline and email subject line4. Three KPIs with formulas and target values5. What would trigger a mid-campaign reallocation?

Completion Checklist

Use the media calculator to allocate a $12,000 launch campaign.Calculate estimated reach, responses and ticket conversions from the fictional case assumptions.Create one social post, one poster headline and one email subject line.Set three KPIs and explain how you would track them.

Teacher Grading Rubric · 40 Points

Turn in: Campaign media plan and creative samples

Download Week 7 Report (.html)Download Text CopyPrint / Save as PDFMark Week Complete

The HTML report opens in any browser and prints cleanly to PDF. Upload the HTML, TXT or PDF file to your teacher's Canvas assignment according to the allowed file types.

WEEK 8 · 40 POINTS

Rivalry Night: The Big Promotion

Your mission: Plan one marquee game night that works for fans, sponsors, staff and the school.

WEEK 8 RESEARCH LAB

Rivalry night operations

These two Portfolio Lighting guides will help you complete this week's simulator mission. Open them to gather evidence, then return here to apply what you learned.

**Research guide 1: Review landscape lighting zones ↗**Open this guide in a new tab so your simulator answers remain available.**Research guide 2: Understand transformer siting considerations ↗**Compare this guide with the first before making your recommendation.

Your research task: Map the fictional game-night arrival and departure experience, flag crowd pinch points and refer electrical or egress decisions to professionals.

Optional agency challenge: Prepare a one-page game-night operations brief.

What to include in your weekly report: At least two relevant findings, the URLs of the pages you used and a brief explanation of how your findings changed or supported your decision. Add this evidence to the most relevant weekly answer box.

Research can be completed in pairs if your teacher permits it. Reopen a guide only when you need to verify a fact or refine your proposal.

Complete These Steps in Order

Step 1. Build a minute-by-minute pregame and halftime run of show.

Step 2. Design ticket offers without claiming fictional offers are real.

Step 3. Plan two sponsor activations and a safe decorative-lighting experience.

Step 4. Forecast event revenue and list staffing, weather and crowd-flow contingencies.

Write Your Assignment

Your answers become the downloadable report for this week. Be specific: cite data, show formulas and distinguish researched facts from fictional assumptions.

1. Event theme, target attendance and ticket strategy2. Run of show with at least eight timed activities3. Two sponsor activations with deliverables4. Event revenue and incremental cost estimate5. Crowd flow, accessibility, weather and lighting safety plan

Completion Checklist

Build a minute-by-minute pregame and halftime run of show.Design ticket offers without claiming fictional offers are real.Plan two sponsor activations and a safe decorative-lighting experience.Forecast event revenue and list staffing, weather and crowd-flow contingencies.

Teacher Grading Rubric · 40 Points

Turn in: Complete rivalry-night event operations plan

Download Week 8 Report (.html)Download Text CopyPrint / Save as PDFMark Week Complete

The HTML report opens in any browser and prints cleanly to PDF. Upload the HTML, TXT or PDF file to your teacher's Canvas assignment according to the allowed file types.

WEEK 9 · 35 POINTS

Crisis at the Stadium

Your mission: A surprise hits 48 hours before the rivalry game. Make defensible decisions under pressure.

WEEK 9 RESEARCH LAB

Lighting crisis response

These two Portfolio Lighting guides will help you complete this week's simulator mission. Open them to gather evidence, then return here to apply what you learned.

**Research guide 1: Troubleshooting decision paths ↗**Open this guide in a new tab so your simulator answers remain available.**Research guide 2: Common lighting failure modes ↗**Compare this guide with the first before making your recommendation.

Your research task: Select a fictional lighting failure, identify what students may observe safely and what qualified personnel must handle; draft truthful public communication.

Optional agency challenge: Write a 30-minute response timeline and a 75-word public update.

What to include in your weekly report: At least two relevant findings, the URLs of the pages you used and a brief explanation of how your findings changed or supported your decision. Add this evidence to the most relevant weekly answer box.

Research can be completed in pairs if your teacher permits it. Reopen a guide only when you need to verify a fact or refine your proposal.

Complete These Steps in Order

Step 1. Select one of the three crisis cards in the simulator.

Step 2. Use the decision branches to choose a response and see fictional consequences.

Step 3. Draft separate messages for fans, school leaders and sponsors.

Step 4. Revise the Week 8 plan and record the cost and reputation trade-offs.

Write Your Assignment

Your answers become the downloadable report for this week. Be specific: cite data, show formulas and distinguish researched facts from fictional assumptions.

1. Selected crisis and your decision path2. Your first 60-minute response checklist3. Fan, school and sponsor messages4. Revised budget and schedule impact5. What you would change to prevent recurrence

Completion Checklist

Select one of the three crisis cards in the simulator.Use the decision branches to choose a response and see fictional consequences.Draft separate messages for fans, school leaders and sponsors.Revise the Week 8 plan and record the cost and reputation trade-offs.

Teacher Grading Rubric · 35 Points

Turn in: Crisis response memo and revised event plan

Download Week 9 Report (.html)Download Text CopyPrint / Save as PDFMark Week Complete

The HTML report opens in any browser and prints cleanly to PDF. Upload the HTML, TXT or PDF file to your teacher's Canvas assignment according to the allowed file types.

WEEK 10 · 45 POINTS

Read the Scoreboard: Marketing Analytics

Your mission: The game is over. Analyze simulated attendance, tickets, sponsors, campaign spending and event costs instead of relying on impressions alone.

WEEK 10 RESEARCH LAB

Calculate real ownership costs

These two Portfolio Lighting guides will help you complete this week's simulator mission. Open them to gather evidence, then return here to apply what you learned.

**Research guide 1: Maintenance planning ↗**Open this guide in a new tab so your simulator answers remain available.**Research guide 2: LED upgrade assumptions ↗**Compare this guide with the first before making your recommendation.

Your research task: Revisit the Week 6 assumptions, estimate replacement and maintenance expenses and distinguish gross ticket revenue from contribution and profit.

Optional agency challenge: Present a sensitivity test showing how one changed assumption affects the proposal.

What to include in your weekly report: At least two relevant findings, the URLs of the pages you used and a brief explanation of how your findings changed or supported your decision. Add this evidence to the most relevant weekly answer box.

Research can be completed in pairs if your teacher permits it. Reopen a guide only when you need to verify a fact or refine your proposal.

Complete These Steps in Order

Step 1. Use the revenue dashboard and enter your chosen ticket price and forecast attendance.

Step 2. Compare your projections against the case baseline.

Step 3. Calculate ticket revenue, sponsorship revenue, contribution, marketing ROI and break-even attendance.

Step 4. Explain at least two limitations of the simplified model.

Write Your Assignment

Your answers become the downloadable report for this week. Be specific: cite data, show formulas and distinguish researched facts from fictional assumptions.

1. Revenue dashboard results and formulas2. Attendance growth versus the baseline3. Marketing ROI and break-even attendance4. What metric most changed your decision?5. Two limitations and what additional real data you would request

Completion Checklist

Use the revenue dashboard and enter your chosen ticket price and forecast attendance.Compare your projections against the case baseline.Calculate ticket revenue, sponsorship revenue, contribution, marketing ROI and break-even attendance.Explain at least two limitations of the simplified model.

Teacher Grading Rubric · 45 Points

Turn in: Marketing analytics report and dashboard

Download Week 10 Report (.html)Download Text CopyPrint / Save as PDFMark Week Complete

The HTML report opens in any browser and prints cleanly to PDF. Upload the HTML, TXT or PDF file to your teacher's Canvas assignment according to the allowed file types.

WEEK 11 · 50 POINTS

Pitch the School Board

Your mission: Turn 10 weeks of decisions into an executive proposal with a credible business case.

WEEK 11 RESEARCH LAB

Defend the board proposal

These two Portfolio Lighting guides will help you complete this week's simulator mission. Open them to gather evidence, then return here to apply what you learned.

**Research guide 1: Safety and compliance research ↗**Open this guide in a new tab so your simulator answers remain available.**Research guide 2: Verify technical evidence ↗**Compare this guide with the first before making your recommendation.

Your research task: Prepare responses to three skeptical school-board questions on safety, cost and product selection. Cite the research that supports each answer.

Optional agency challenge: Create a three-slide evidence appendix with working source URLs.

What to include in your weekly report: At least two relevant findings, the URLs of the pages you used and a brief explanation of how your findings changed or supported your decision. Add this evidence to the most relevant weekly answer box.

Research can be completed in pairs if your teacher permits it. Reopen a guide only when you need to verify a fact or refine your proposal.

Complete These Steps in Order

Step 1. Select the five strongest charts, exhibits or research findings.

Step 2. Create a 10-slide outline covering problem, audience, lighting, brand, sponsors, budget, campaign, risk and results.

Step 3. Write a concise executive summary with clearly labeled assumptions.

Step 4. Prepare answers to five skeptical board questions.

Write Your Assignment

Your answers become the downloadable report for this week. Be specific: cite data, show formulas and distinguish researched facts from fictional assumptions.

1. Executive summary (200–300 words)2. Ten-slide presentation outline3. Five exhibits with what each proves4. Five board questions and your evidence-based answers5. One major limitation you would disclose

Completion Checklist

Select the five strongest charts, exhibits or research findings.Create a 10-slide outline covering problem, audience, lighting, brand, sponsors, budget, campaign, risk and results.Write a concise executive summary with clearly labeled assumptions.Prepare answers to five skeptical board questions.

Teacher Grading Rubric · 50 Points

Turn in: Board pitch deck outline and executive summary

Download Week 11 Report (.html)Download Text CopyPrint / Save as PDFMark Week Complete

The HTML report opens in any browser and prints cleanly to PDF. Upload the HTML, TXT or PDF file to your teacher's Canvas assignment according to the allowed file types.

WEEK 12 · 60 POINTS

Friday Night Lights: The Final

Your mission: Present your complete agency portfolio, defend your decisions and reflect on how sports marketing and lighting design interact.

WEEK 12 RESEARCH LAB

Final evidence audit

These two Portfolio Lighting guides will help you complete this week's simulator mission. Open them to gather evidence, then return here to apply what you learned.

**Research guide 1: Recheck model identification ↗**Open this guide in a new tab so your simulator answers remain available.**Research guide 2: Review replacement and repair options ↗**Compare this guide with the first before making your recommendation.

Your research task: Reopen the technical pages needed to verify the final portfolio. Correct unsupported claims and separate fictional figures from documented product facts.

Optional agency challenge: Submit a source log and explain one recommendation you revised after research.

What to include in your weekly report: At least two relevant findings, the URLs of the pages you used and a brief explanation of how your findings changed or supported your decision. Add this evidence to the most relevant weekly answer box.

Research can be completed in pairs if your teacher permits it. Reopen a guide only when you need to verify a fact or refine your proposal.

Complete These Steps in Order

Step 1. Review the completion tracker and download each weekly report.

Step 2. Create your final presentation and a one-page executive scorecard.

Step 3. Compare Week 1 goals with Week 10 simulated results.

Step 4. Complete an individual reflection and a responsible-source audit.

Write Your Assignment

Your answers become the downloadable report for this week. Be specific: cite data, show formulas and distinguish researched facts from fictional assumptions.

1. One-page final executive scorecard2. Did you meet each Week 1 goal? Show evidence.3. Three strongest decisions and two decisions you would change4. How did lighting research improve the fan experience without confusing decorative and field lighting?5. Individual reflection (250–350 words) and source list

Completion Checklist

Review the completion tracker and download each weekly report.Create your final presentation and a one-page executive scorecard.Compare Week 1 goals with Week 10 simulated results.Complete an individual reflection and a responsible-source audit.

Teacher Grading Rubric · 60 Points

Turn in: Final project portfolio, presentation and reflection

Download Week 12 Report (.html)Download Text CopyPrint / Save as PDFMark Week Complete

The HTML report opens in any browser and prints cleanly to PDF. Upload the HTML, TXT or PDF file to your teacher's Canvas assignment according to the allowed file types.

← Previous WeekNext Week →Download Complete Portfolio (.html)

Completion is student-reported, not an automated grade. Teachers grade the submitted evidence using the weekly rubric.

Teacher Edition: 12-Week Research-Driven Sports Marketing Unit

Designed for high school sports marketing, entrepreneurship and business classes. The simulator remains free and interactive; the weekly research missions turn it into a connected investigation across Portfolio Lighting's technical guides. Plan for approximately two to three 50-minute periods each week, with an additional period for detailed product research and final presentations as needed.

Preferred three-day classroom setup

Day 1: Source investigation (50 minutes). Introduce the fictional stadium problem (10 minutes), have students read the two assigned Portfolio Lighting guides and collect evidence (30 minutes), then check their citations and uncertainties (10 minutes).

Day 2: Simulator workshop (50 minutes). Students return to the same weekly simulator tab, complete decisions and calculations, and use the linked guides to check their claims. Reserve the last 10 minutes for peer review.

Day 3: Agency deliverable (50 minutes). Students finish their responses, complete the optional agency challenge if assigned, download their weekly HTML/TXT or print-to-PDF report and upload it manually to Canvas.

Research worksheet to reuse every week

Ask students to include the following five elements in the relevant simulator response or a separate Canvas worksheet: (1) the week's business decision; (2) two linked source URLs; (3) two verified findings; (4) one uncertainty or limitation; and (5) a two- to four-sentence explanation of how the evidence affects their recommendation.

Weekly research checkpoints

WeekResearch focusTeacher checkpoint1Stadium grounds detectiveMark a fictional stadium map with three zones and rank them by guest impact.2Fan journey investigationWrite a 100-word fan-experience recommendation tied to a survey segment.3Portfolio product detectiveBuild a three-product evidence matrix and mark every unverified claim.4Design the arrival experienceSketch an entrance concept and explain how lighting reinforces your campaign identity.5Sell a defensible sponsorshipDraft a 60-second sponsor pitch with two evidence-backed benefits and one limitation.6Budget the entire systemCreate a cost table separating capital, electricity, maintenance and uncertain assumptions.7Truthful advertising challengeProduce one corrected ad concept with a claim-verification log.8Rivalry night operationsPrepare a one-page game-night operations brief.9Lighting crisis responseWrite a 30-minute response timeline and a 75-word public update.10Calculate real ownership costsPresent a sensitivity test showing how one changed assumption affects the proposal.11Defend the board proposalCreate a three-slide evidence appendix with working source URLs.12Final evidence auditSubmit a source log and explain one recommendation you revised after research.

Swipe horizontally to see all teacher checkpoints.

Canvas course organization

Create a module for each week with three items: Research mission (link to this page and the week's two supporting guides), Simulator workshop (the same page, selecting the matching week) and Weekly submission (the corresponding Canvas file-upload assignment). The site does not connect to Canvas or transmit student answers; students download and submit their own files. Add the research worksheet to the existing weekly rubric if desired, rather than silently changing the simulator's published 475-point total.

Assessment and accessibility

Grade the quality of evidence and reasoning, not the number of pages opened. Allow students to use equivalent accessible sources when needed, offer printed or teacher-provided research extracts for restricted school networks, and permit accommodations or paired reading. Students should not inspect real electrical equipment or enter restricted facilities. For actual installations, require qualified professional design and local code review.

Classroom deployment tip: Test the guide links, image loading, school filtering and local browser storage on a student device before assigning the unit. Ask students to download a JSON project backup regularly, particularly on shared school computers. Do not require students to view or interact with advertising.

Improve light placement without compromising the original system

Review glare, spill light, fixture aim, timer schedules, and damaged connections while preserving safe outdoor cable routes and listed equipment.

Portfolio outdoor lighting landscape lighting electrical safety Portfolio troubleshooting

How to Download and Submit Each Week in Canvas

Finish every required step

Complete the weekly prompts, calculations, citations and checklist. Your answers are saved in this browser when local storage is available.

Download your weekly report

Choose Download Week Report (.html) for a formatted document, Download Text Copy for a plain-text alternative, or Print / Save as PDF to create a PDF using your browser's print dialog.

Open your teacher's Canvas assignment

Sign in to your school's Canvas site, open the matching week, select Submit Assignment or Start Assignment, choose File Upload and attach the permitted report type. Canvas button wording varies by school.

Verify the submission

Confirm Canvas displays your uploaded file and submission receipt. Keep the downloaded report and JSON project backup until the teacher has graded the assignment.

Privacy and reliability: No Canvas login or gradebook access is requested by this page. The simulator uses browser storage only; school-managed devices may restrict storage or downloads. Do not enter passwords, private student records or real sponsor contact details into project answers. On shared computers, download your files and clear the project when finished.

Sports Marketing Simulator FAQ

Can students complete this over a semester?

Yes. The project has 12 sequential weekly missions and 475 possible points. Teachers can add review days, presentations or local case studies to match their calendars.

Does the simulator submit directly to Canvas?

No. Students download their completed weekly report, then upload it to the corresponding Canvas assignment. Automatic submission would require an authorized school-approved Canvas integration.

Are the attendance, sponsorship prices and media conversion rates real?

No. All stadium data, budgets, fan survey results, pricing assumptions and simulated outcomes are fictional teaching inputs. Students must label them as such.

Can Portfolio landscape lights illuminate a football field?

No. The Portfolio research module focuses on appropriate decorative, landscape and pedestrian applications. Athletic field illumination requires specialized sports-lighting design and equipment.

What happens if a student switches computers?

Download a JSON project backup on the original device, then use Restore Saved Project on the new device. Weekly HTML, TXT or PDF downloads also provide independent copies of finished assignments.

What is the difference between gross revenue and profit?

Gross revenue is money collected. Contribution and profit require subtracting the applicable costs. The Week 10 dashboard explicitly separates ticket and sponsorship revenue from campaign, event and sponsorship fulfillment costs.

Related Portfolio Lighting Resources